Privacy policy

The short version

• There are no accounts, logins or newsletters on Waddat, and no advertising networks.
• We use Google Analytics to see which pages are read and which booking links are used.
• If you use the contact form, your message is emailed to us so we can reply.
• Bookings happen on a separate booking site run by our partner Altovo. Anything you enter there is covered by that site's own privacy policy and terms.
• We do not sell or rent personal information.

Who we are

Waddat is operated by Peter Pohlschmidt.

This policy covers the website at www.waddat.com. For any question about it, or to make a request about your information, email pete@waddat.com.

Analytics and cookies

We use Google Analytics 4, a service from Google, to understand how the site is used. A short script on every page queues the page view straight away; Google's analytics library itself loads after your first tap, click, key press or scroll, or a few seconds after the page has finished loading.

Google Analytics receives:

• the pages you view, the page you came from, and your browser, device and screen type;
• your IP address, which Google uses to estimate an approximate location;
• when you press a booking button: hotel or tour, the city, the hotel or tour reference, the number of nights, rooms, adults and children you chose, and where on the page the button was;
• when you follow a link to a third-party provider such as 12Go: the provider, the hotel, activity, city or country the link relates to, and the page it was on.

Google Analytics sets first-party cookies (named _ga and _ga_ followed by an ID) to tell returning browsers apart. By default they last up to two years. We do not send your name, email address or anything you type into a form to Google Analytics.

The site does not currently ask for consent before analytics loads. You can stop it at any time: block cookies or scripts from google-analytics.com and googletagmanager.com in your browser or a content blocker, or install Google's opt-out add-on. Google handles this data under its privacy policy; see also how Google uses information from sites that use its services.

Waddat sets no other analytics, advertising or tracking cookies.

The contact form and email

The contact form asks for your name, email address, an optional subject and your message. When you send it, those details go to a small function on our hosting provider and are emailed to our inbox through our email provider, Purelymail. The form does not save messages anywhere else.

To stop spam, the function uses your IP address to allow no more than five messages per ten minutes. That counter is held in Cloudflare's cache and expires after ten minutes.

We use what you send only to read and answer your message. Emails, whether from the form or sent directly to pete@waddat.com, stay in our mailbox for as long as they are useful for following up; ask and we will delete them.

The booking form and booking site

Hotel and tour buttons open a short form for dates and guests. Waddat does not ask for your name, contact details or payment information. When you press search, the dates, rooms, number of adults and children's ages you chose are added to the link and the booking site opens in a new tab. The link does not tell the booking site which Waddat page you were on.

The booking site is a white-label site run for us by our booking partner Altovo. Everything you do there, including searching, entering traveller details and paying, is handled by that site under its own privacy policy and terms, which are available on the booking site. The hotel or tour supplier you book with also receives the details needed to deliver your booking.

What is stored in your browser

Apart from the analytics cookies above, the site keeps two small items in your browser's local storage, and they never leave your device on their own:

• the dates and guest numbers last entered in the booking form, so it is pre-filled next time (waddat.booking.hotel.v1 and waddat.booking.tour.v1);
• which items you have ticked on the boutique hotel checklist (boutique_checklist_2026).

You can remove them by clearing this site's data in your browser settings.

Embeddable widgets

Some guides offer a table that other websites can embed. When an embedded table is displayed, it loads a tiny image from waddat.com so we can count how often it is shown. We record the table that was loaded, the address of the website showing it (the domain only) and any tracking tag in the embed link. No cookies are set and we do not store your IP address for this.

Hosting, images and other links

The site is hosted on Cloudflare Pages. Like any web host, Cloudflare processes your IP address and standard request details to deliver pages and protect the site from abuse, and may keep short-lived logs under its own privacy policy. Our fonts are served from our own domain.

Some photos, mostly hotel images, load directly from other image servers, such as i.travelapi.com (the image service behind our booking partner's hotel data) and photo libraries credited in our photo credits. Your browser sends those servers your IP address and standard request details when it loads the image.

Links to other websites, such as transport, insurance or official government sites, take you to services we do not control. Their own privacy policies apply.

Your choices and rights

Depending on where you live, including under the UK and EU GDPR, you may have the right to ask what information we hold about you, to have it corrected or deleted, and to object to how it is used. Email pete@waddat.com and we will respond. Most analytics data is held by Google and is not linked to your name; the opt-out above is the quickest way to stop it. You can also complain to your local data protection authority.

Waddat is a general travel site and is not directed at children.

Changes to this policy

If what the site collects changes, we will update this page and the date at the top.